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Juliette Has a Gun Perfume is a perfect niche brand founded by Romano Ricci in 2006. The brand takes its name from the famous Shakespearean play "Romeo and Juliet" and adds a modern twist to the romantic narrative. The brand embraces the use of both natural and synthetic ingredients to craft its fragrances, ensuring a high level of creativity and artistic expression. The bottles are sleek and minimalist, often adorned with unique and playful designs, showcasing the brand's modern aesthetic. Some of the popular scents from the brand include "Not a Perfume," "Lady Vengeance," "Mad Madame," "Romantina," and "Sunny Side Up," among others.